For the initial release back in 2021, we used the original logo for this boot flow screen. For New World Aeternum, we did marketing/branding refresh and wanted to freshen up the screen, injecting some vibrant colors, which in this case steered towards the blues to represent the mystical power of Azoth. I enjoyed the process of designing the graphic symbol, glyphs and lined-lattice designs along with providing guidance for the animating filigree parts.
Art Directors:
https://www.artstation.com/bradbury
https://www.artstation.com/graphitemass